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Our global solutions help pharmaceutical, biotech, financial and other clients rapidly assess the market and address critical business questions –throughout all phases of product planning.  We provide the industry's most relied-upon sources of global pharmaceutical knowledge through our market research reports and publications, sales analysis data, hospital and medical information, and forecasting applications.

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The “Science” of Promotional Planning: Evidence-based Analyses Optimize Promotional Returns
IMS’s David Gasgoine, vice president, Global Promotion Management, uses real-world cases studies to illustrate how pharma marketers need accurate, comprehensive information when launching a new drug or managing a mature brand.  more