We enable customers to optimize and maintain market share throughout the product lifecycle by monitoring marketplace performance … fine-tuning the allocation of promotional and advertising expenses … and achieving the best sales channel mix for maximum value creation.

IMS provides a number of unique applications designed to provide brand managers, strategic planning directors and marketing professionals with the best desktop forecasting tools in the industry.  Whether the need is for country, regional or therapeutic class forecasts or developing product launch penetration curves, our Brand Management and Forecasting solutions will provide clients with the information they need to stay ahead of the competition.

• IMS Analogue Planner New Product^TM: A unique service designed to assist with new product launch forecasts. IMS has built a new product launch model of the penetration curves of over 2000 molecules, each classified according to the combination of key factors likely to influence their uptake. This model helps the user identify the factors most likely to influence their pipeline product and provides insight into the potential performance of their new product.

• IMS Analogue Planner Off-Patent^TM: Designed to assist with patent expiry and generic penetration forecasts. This tool helps the user identify the factors most likely to influence generic uptake and provides insight into the future revenue of their brand after patent expiry.

• IMS Therapy Forecaster^TM: Integrates, standardizes and simplifies the forecasting process, producing realistic and timely forecasts through the networking of opinion leader and in-company knowledge in one system. The service offers historic trend data, state-of-the-art forecasting, and a library of future events plus market assessment of the final forecasts.

• IMS Market Prognosis^TM: Provides insight into the healthcare and pharmaceutical environment across the world’s major markets. For each country in every region, primary research is conducted with industry experts and combined with IMS sales information to develop five-year forecasts.

For further global IMS insights and product information, visit our site for global headquarters: ims-global.com

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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