We provide answers to critical questions with integrated insights and offerings focused on key sales team issues.
Is segmentation planning on target? Has the sales team been properly sized and deployed? Is the sales force operating at maximum productivity? Are salespeople being compensated competitively? IMS’s objective, independent insights help make answering tough questions that much easier.
IMS Sales Force Effectiveness Solutions provide in-depth intelligence that help companies identify, anticipate and address critical sales issues and market opportunities – from planning through development and execution. Anchored by the industry’s leading and most robust sources of sales and prescription information, these solutions are available in all major regions, including: Asia-Pacific, Canada, Europe, Latin America and the U.S.
IMS helps clients stay ahead of the curve and drive sales success by focusing on the most critical aspects of the sales process:
- Maximizing the effectiveness of sales call plans.
- Assessing the level of promotional activity that delivers the highest return.
- Determining which prescribers are most critical to reach with new product information.
- Discovering how sample allocation strategies impact prescribing patterns.
- Uncovering which sales resources deliver the greatest ROI.
- Analyzing how compensation strategies impact performance.
For more information about our Sales Force Effectiveness solutions, please select a region from the upper right-hand column of this page.
For further global IMS insights and product information, visit our site for global headquarters: ims-global.com

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To learn more about how IMS can help your company, contact us.
For regional contact information, click here.
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