When pharmaceutical and biotechnology companies want to evaluate options and develop strategies for action, they often seek expert advice from IMS consultants. Our global consulting team helps clients make bottom-line decisions by simplifying the complexities of the marketplace, identifying and clarifying trends in prescriber and patient dynamics, and recommending successful marketing, sales and promotional strategies.
IMS consultants employ highly sophisticated techniques and technologies to enhance a client’s own insights and positively impact outcomes and results:
- Mining the richness of IMS’s unrivaled databases, we segment the market by sales potential — identifying issues specific to geographies, practice groups and prescribers. We assess physician attitudes toward direct-to-consumer marketing, e-detailing and other types of promotional activity.
- We analyze business intelligence to identify a client’s most significant competitors, pinpoint product strengths and vulnerabilities, and shape the most effective response.
Combining statistical modeling with analyses of regional and national disease trends and demographics, we assess the potential success of a new drug prior to launch.
- We improve sales efficiency through process improvement — monitoring workflow procedures, record keeping and prospect/lead follow-up.
- We improve sales effectiveness with recommendations based on sales team close ratios, impact per interaction and productivity — in other words, how well a sales rep’s details translate into new prescriptions and sales.
- At a time when the operations of virtually every business are based on Information Technology, we offer clients powerful IT capabilities, coupled with on-site consulting on large IT projects.
- Applying best practices, and a half century of experience in the industry, we offer guidance to companies seeking alliances and partnerships.
Our answers to clients’ questions don’t come “off the shelf.” We provide the custom-tailored business solutions that clients need, when they need them, to help them grow their businesses. And we have the global scale and comprehensive data resources to address the needs of international companies, both large and small.
No matter where in the world, clients can be certain they are working with some of the most informed, insightful people in the industry, who can transform market insights into innovative business strategies.
For further global IMS insights and product information, visit our site for global headquarters: ims-global.com
