Support for Marketing Teams
PharMetrics enables marketing teams to make better strategic marketing decisions and drive brand performance throughout the product lifecycle by supporting their intelligence needs as they relate to:
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Market Assessment
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Opportunity Analysis
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Competitive Dynamics
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Messaging
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Treatment Patterns
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Brand Performance
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Forecasting
Support for Health Economics/Outcomes Research Teams
As part of IMS' Health Economics Outcomes Research (HEOR) practice, PharMetrics provides rigorous, evidence-based intelligence to support pricing and market access as it relates to identifying at-risk, treatment indicated populations, defining value-based messaging for managed markets, and demonstrating the clinical, economic, and patient benefits associated with a particular therapy. Areas of analytic expertise include:
Population and Disease Assessment
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Epidemiologic assessment
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Compliance and persistence analysis
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Program evaluation
Value-Based Purchasing Support
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Burden-of-disease evaluation
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Head-to-head economic evaluation
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Budget impact analysis
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Cost-effectiveness model support
Risk Management Support
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Risk mitigation analysis
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Drug safety surveillance
Prospective Observational Study Design Support
For more information about the full portfolio of solutions provided by IMS HEOR, click here